The 17 Most Important SEO Tips for Higher Rankings (2024)

Today you’re going to see the 17 most important SEO tips that you need to know.

And these tips actually work.

In fact:

These SEO tips have helped me get #1 ranking for keywords like “backlinks”:

The 17 Most Important SEO Tips for Higher Rankings (1)

And “on page seo”:

The 17 Most Important SEO Tips for Higher Rankings (2)

So whether you’re new to SEO, or a seasoned veteran, I hope you get a lot of value from the techniques in this post.

Here are the 17 most important SEO tips to follow when optimizing your website:

  • 1. Use Keywords In The Right Places
  • 2. Keep Users On Your Site Longer
  • 3. Find “Suggest” Keywords
  • 4. Delete Zombie Pages
  • 5. Do An Industry Study
  • 6. Add Related Keywords to Your Content
  • 7. Add Text to Infographics, Podcasts and Videos
  • 8. Update Old Pages
  • 9. Speed Up Your Website
  • 10. Use the Google Search Console
  • 11. Create Content Around Shoulder Niches
  • 12. Get Backlinks From Your Visual Assets
  • 13. Create Branded Keywords
  • 14. Add “What is X” Definitions to Blog Content
  • 15. Rank In The Featured Snippets
  • 16. Find More Guest Post Opportunities
  • 17. Improve Your Organic CTR

1. Use Keywords In The Right Places

You probably already know that you should add keywords to pages that you want to rank.

The 17 Most Important SEO Tips for Higher Rankings (3)

But where you use your keywords is just as important as how many times you use them.

Specifically, you want to make sure that your keyword appears at least once in your page’s title tag.

The 17 Most Important SEO Tips for Higher Rankings (4)

Webpage URL:

The 17 Most Important SEO Tips for Higher Rankings (5)

And in the first 100 words of your content.

The 17 Most Important SEO Tips for Higher Rankings (6)

For example, I have a page on my site that’s optimized around the keyword: “copywriting”.

And I made sure to add that exact term in those key places.

The 17 Most Important SEO Tips for Higher Rankings (7)

If you want to get more advanced with your on-page SEO, I recommend checking out this video.

And once you finished with the video, check out the rest of the SEO tips in this post…

2. Keep Users On Your Site Longer

Here’s the truth:

Pogostickingcan make or break your Google rankings.

So: what is pogosticking exactly?

Pogosticking is when a Google user clicks on your site…

…then “pogosticks” back to the search results to find something that actually helps them.

The 17 Most Important SEO Tips for Higher Rankings (8)

And when someone pogosticks, it sends a strong message to Google: “I didn’t like that result.”

Needless to say: if your site doesn’t make users happy, Google will downrank you.

The 17 Most Important SEO Tips for Higher Rankings (9)

The question is:

How do you keep users on your site longer?

Use lots of bullets and subheadings.

When your content is easy to read, people will spend more time on your site.

(It also stops them from hitting their “back” button.)

As it turns out, bullets and subheadings make your content MUCH easier to read:

The 17 Most Important SEO Tips for Higher Rankings (10)

This leads us to our next tip

3. Find “Suggest” Keywords

You probably already know that you can use Google Suggest to find long tail keywords:

The 17 Most Important SEO Tips for Higher Rankings (11)

But what you may not know is that you can use this same approach with OTHER search engines.

Like Wikipedia:

The 17 Most Important SEO Tips for Higher Rankings (12)

YouTube:

The 17 Most Important SEO Tips for Higher Rankings (13)

And yes, even Bing:

The 17 Most Important SEO Tips for Higher Rankings (14)

4. Delete Zombie Pages

Zombie pages are pages on your site that don’t bring in any traffic.

They’re just sorta…there.

And when you delete Zombie Pages, you can get higher rankings and more Google traffic.

In fact:

One ecommerce site saw a 31% boost in search engine traffic (not to mention a 28% increase in revenue) when they “pruned” 11k product pages.

The 17 Most Important SEO Tips for Higher Rankings (15)

And they’re not alone.

Proven.com saw their organic search traffic increase by 88.3% after deleting 40 thousand Zombie Pages from their site:

The 17 Most Important SEO Tips for Higher Rankings (16)

Why does this strategy work?

Well, Google doesn’t want to rank sites that are bloated with thin, low-quality content.

In fact:

Google stated that they prefer “one stronger page versus many smaller pages”:

The 17 Most Important SEO Tips for Higher Rankings (17)

This is something I pay A LOT of attention to here at Backlinko.

To date, I’ve published 196 posts on this blog.

The 17 Most Important SEO Tips for Higher Rankings (18)

And those 196 posts generate 360k+ search engine visits per month.

The 17 Most Important SEO Tips for Higher Rankings (19)

5. Do An Industry Study

What’s the best way to get backlinks from authority blogs and news sites in your niche?

An industry study.

In fact, BuzzSumo found that publishing an industry study can bring you a ton of traffic, social media shares, and mentions in the press.

The 17 Most Important SEO Tips for Higher Rankings (20)

A while ago I noticed that lots of SEO blogs were talking about voice search.

The 17 Most Important SEO Tips for Higher Rankings (21)

But I also noticed that these posts gave out SEO tips for voice search… without any data or research to back them up.

So we decided to do the first large-scale voice search SEO study.

The 17 Most Important SEO Tips for Higher Rankings (22)

How did this content do?

This post has generated 5.6K backlinks.

The 17 Most Important SEO Tips for Higher Rankings (23)

The best part?

I didn’t need to do a ton of outreach to get these links.

Because my content provides bloggers and journalists with data…

The 17 Most Important SEO Tips for Higher Rankings (24)

…they reference (and link to) my content automatically.

The 17 Most Important SEO Tips for Higher Rankings (25)

Sweet!

6. Add Related Keywords to Your Content

There’s a lot more to on-page SEO than: “make sure to include your keyword a few times on your page.”

(Although that’s important too.)

To rank in Google today, you also need to add synonyms and other related keywords to your content.

Why?

Something called Google Hummingbird.

The 17 Most Important SEO Tips for Higher Rankings (26)

Google’s Hummingbird update allows Google to go beyond simple keywords. Instead, they try to understand the topic of your page.

The 17 Most Important SEO Tips for Higher Rankings (27)

(Kind of like how a human would.)

So:

How do you optimize your content for Hummingbird?

Include variations of your main keyword in your content.

To do that, just search for your target keyword in Google…

The 17 Most Important SEO Tips for Higher Rankings (28)

…and scroll down to the bottom of the search results.

Add a few “Searches related to…” terms to your content.

The 17 Most Important SEO Tips for Higher Rankings (29)

7. Add Text to Infographics, Podcasts and Videos

Yes, visual content (like infographics and podcasts) is an awesome way to get traffic and backlinks.

But they have one big problem:

Google can’t understand ’em!

That’s why I recommend adding plenty of text to go along with your infographic, podcast or video.

For example, here’s an infographic that I published on my site some time ago:

The 17 Most Important SEO Tips for Higher Rankings (30)

But I didn’t stop there.

As you can see, I also added lots of high-quality content underneath my infographic.

The 17 Most Important SEO Tips for Higher Rankings (31)

And this text content helped search engines understand what my infographic was all about.

8. Update Old Pages

Do you have a bunch of blog posts on your site collecting dust?

If so, you can probably improve your rankings by updating that post.

Let me show you how this works with a real-life example…

Few years ago, I noticed that this post from my blog wasn’t performing as well as I’d hoped.

The 17 Most Important SEO Tips for Higher Rankings (32)

Despite the fact that the content was really good…

…my page was bouncing between the first and second page for my target keyword: “SEO Checklist”.

The 17 Most Important SEO Tips for Higher Rankings (33)

Not good.

So I decided to give this post a major update and upgrade.

Specifically, I added more external links to authority sites:

The 17 Most Important SEO Tips for Higher Rankings (34)

I also organized the content into sections to make the steps easier to follow:

The 17 Most Important SEO Tips for Higher Rankings (35)

And wrote a new title and description:

The 17 Most Important SEO Tips for Higher Rankings (36)

(Note: As long as you publish your updated content on the same URL, you don’t need to worry about duplicate content.)

And those 3 simple changes quickly shot my page up to the top of Google for my target keyword:

The 17 Most Important SEO Tips for Higher Rankings (37)

Which led to a BIG bump in that page’s search engine traffic:

The 17 Most Important SEO Tips for Higher Rankings (38)

9. Speed Up Your Website

Having a slow website can hurt your Google rankings. Google’s “Speed Update” specifically downranks pages that load slowly on mobile devices.

The 17 Most Important SEO Tips for Higher Rankings (39)

This is why you want to eliminate anything that slows down your page speed.

Well, we ran a large-scale page speed study.

The 17 Most Important SEO Tips for Higher Rankings (40)

And we found that, in many cases, using a CDN actually hurts loading speed.

The 17 Most Important SEO Tips for Higher Rankings (41)

So if you do use a CDN, I recommend testing your website speed with it turned on and off.

We also discovered that 3rd party scripts (like Facebook’s pixel) slow things down significantly.

The 17 Most Important SEO Tips for Higher Rankings (42)

You can see all of the 3rd party scripts on your site using a tool like BuiltWith.com.

The 17 Most Important SEO Tips for Higher Rankings (43)

And if you find any scripts that aren’t super important, delete them.

10. Use the Google Search Console

This is one of my favorite SEO tips.

Here’s how it works:

First, login to the Google Search Console.

And head over to the Performance Report:

The 17 Most Important SEO Tips for Higher Rankings (44)

Next, hit “Pages”.

This will show you which pages bring you the most traffic.

The 17 Most Important SEO Tips for Higher Rankings (45)

Here’s where things get interesting:

If you click on one of the pages, you can see all of the keywords that page already ranks for.

The 17 Most Important SEO Tips for Higher Rankings (46)

And if you dig deep, you’ll find LOTS of keywords that you didn’t even know you were ranking for.

For example, when I ran this report on this page from my site, I found 3 keywords that I had no clue I was ranking for.

The 17 Most Important SEO Tips for Higher Rankings (47)

Why is this important?

Well, if I’m ranking for these 3 keywords by accident, imagine if I actually tried!

So to get more traffic from those search queries, I’d just need to sprinkle those terms into my post.

And now that Google sees those keywords in my content, they’re probably going to boost my rankings for those search terms.

The 17 Most Important SEO Tips for Higher Rankings (48)

Easy peasy.

11. Create Content Around Shoulder Niches

Publishing high-quality content is one of the most important SEO tips.

But what if you’re in a so-called “boring” niche? Isn’t it impossible to create content that people will link to or share on social media?

Fortunately not.

All you need to do is create content around “Shoulder Niches”.

Shoulder Niches are closely-related topics that you can easily create awesome content around.

For example, Mike Bonadio used Shoulder Niches to boost his client’s organic traffic by 15%:

The 17 Most Important SEO Tips for Higher Rankings (49)

How did he do it?

Well, Mike was in a niche that couldn’t be more boring: pest control.

Now, you might be wondering:

“How do you create an interesting piece of content about pest control?”

You don’t.

Instead, go after closely-related niches that are actually interesting.

(In other words: “Shoulder Niches”.)

In fact, that’s what Mike did:

The 17 Most Important SEO Tips for Higher Rankings (50)

And this ultimately led him to create an excellent infographic on the related topic of: “pest control for gardeners”.

The 17 Most Important SEO Tips for Higher Rankings (51)

Because Mike’s infographic got featured on a handful of authority blogs…

The 17 Most Important SEO Tips for Higher Rankings (52)

…his client’s traffic skyrocketed:

The 17 Most Important SEO Tips for Higher Rankings (53)

12. Get Backlinks From Your Visual Assets

In a perfect world, website owners would link back to you when they use your chart, visualization, or infographic.

But we don’t live in a perfect world.

On the bright side, I’ve found that most people are happy to link to you when given a friendly nudge.

So if you tend to publish a lot of visual content, spend an afternoon executing this technique.

And I can almost guarantee that you’ll come away with a handful of backlinks.

Here are the exact steps:

First, find a visual asset on your site.

For example, here’s the on-page SEO infographic that I mentioned earlier:

The 17 Most Important SEO Tips for Higher Rankings (54)

Then, right click and “copy image address”…

The 17 Most Important SEO Tips for Higher Rankings (55)

…and paste the filename into Google “Search by image”.

The 17 Most Important SEO Tips for Higher Rankings (56)

And you’ll get a complete list of sites that use your image.

The 17 Most Important SEO Tips for Higher Rankings (57)

Now it’s a matter of finding pages that used your image on their content… but didn’t link to you:

The 17 Most Important SEO Tips for Higher Rankings (58)

Finally, send them a friendly email asking them to add a link to the original source (you).

The 17 Most Important SEO Tips for Higher Rankings (59)

13. Create Branded Keywords

Guestographics.

The Skyscraper Technique.

The Content Upgrade.

These are all terms that I coined.

And because of that fact, I rank on the first page of Google for all of them.

The 17 Most Important SEO Tips for Higher Rankings (60)

That’s why I highly recommend creating your own terms.

How?

First, develop a strategy, technique, process or concept that’s unique to you.

This sounds hard.

But it really isn’t.

All you need to do is take something that already exists… and add a twist.

For example, a while back I noticed that lots of people were building links from guest posting.

So I simply added a twist where you pitch an infographic instead of a traditional guest post.

The 17 Most Important SEO Tips for Higher Rankings (61)

Next, give it a name.

This is more of an art than a science.

But in general, you want the name to be:

  • Short
  • Easy to pronounce
  • Easy to remember
  • Unique
  • Descriptive

For example, when I started guest posting with infographics, I combined “guest posting” and “infographics” into one term: Guestographics.

Finally, get the word out.

This is key.

For your term to catch on, you need to promote it like crazy.

In my case, I published a case study of Guestographics in action.

The 17 Most Important SEO Tips for Higher Rankings (62)

Then, a few months later, I published ANOTHER case study:

The 17 Most Important SEO Tips for Higher Rankings (63)

I also made sure to mention “Guestographics” in interviews:

The 17 Most Important SEO Tips for Higher Rankings (64)

It took a few months to catch on.

But before I knew it, LOTS of people were writing about Guestographics.

The 17 Most Important SEO Tips for Higher Rankings (65)

And whenever someone talks about that technique, they link to me. 🙂

The 17 Most Important SEO Tips for Higher Rankings (66)

14. Add “What is X” Definitions to Blog Content

This is one of the most important SEO tips that people tend to overlook.

Here’s how it works:

When someone searches for a high-level term (like “search engine optimization”), they’re usually looking for a definition.

And as Ross Hudgens points out, results on the first page of Google for definition terms tend to answer the question: “What is X?”.

For example:

If you do a search for “inbound marketing”, 2 of the top 3 results answer the question: “What is inbound marketing?:

The 17 Most Important SEO Tips for Higher Rankings (67)

So if you’re gunning for a definition keyword, make at least some of your content focused on answering the question: “What is X?”.

That’s why I always include a “What is X” section whenever I target definition keywords:

The 17 Most Important SEO Tips for Higher Rankings (68)

15. Rank In The Featured Snippets

You’ve probably noticed more and more Featured Snippets in the SERPs:

The 17 Most Important SEO Tips for Higher Rankings (69)

And if you’re like me, you’re asking yourself: “How can I get my content in the Featured Snippet?”

Fortunately, there’s no need to guess.

SEMrush did a massive Featured Snippet study (they analyzed a whopping 80 million keywords).

The 17 Most Important SEO Tips for Higher Rankings (70)

And they found that adding a Q&A section to your content works really well for grabbing the Featured Snippet spot.

For example:

This page on my site is optimized around the keyword “Channel Description”.

The 17 Most Important SEO Tips for Higher Rankings (71)

Like any good piece of content on this topic, it has lots of helpful tips on writing a YouTube channel description:

The 17 Most Important SEO Tips for Higher Rankings (72)

But I also made sure to include “Snippet Bait” in the form of a short Q&A section:

The 17 Most Important SEO Tips for Higher Rankings (73)

And it worked!

The 17 Most Important SEO Tips for Higher Rankings (74)

Bottom line?

If you want to get your content to show up in the Featured Snippet spot, try “Snippet Bait”.

16. Find More Guest Post Opportunities

Here’s a simple SEO tip that will help you find sites to guest post on.

First, find someone in your niche that tends to guest post a lot.

The 17 Most Important SEO Tips for Higher Rankings (75)

Second, grab their headshot (you can usually find this on their LinkedIn profile) and pop it into Google’s reverse image search.

Voila! You can see everywhere they’ve guest posted:

The 17 Most Important SEO Tips for Higher Rankings (76)

And you can use the same process to find interview opportunities (like podcasts).

In fact, podcasts might be the most underrated link building strategy on the planet.

Why?

Well, it’s 10x easier to hop on a podcast than pitch, write, edit and publish a guest post.

And just like with a guest post, you get a sweet link back to your site (in the show notes):

The 17 Most Important SEO Tips for Higher Rankings (77)

Unfortunately, finding podcasts can be a chore.

That is unless you use Google reverse image search:

The 17 Most Important SEO Tips for Higher Rankings (78)

Bingo!

17. Improve Your Organic CTR

When you improve your organic click-through rate more people will click on your site in the search results.

The 17 Most Important SEO Tips for Higher Rankings (79)

This means you can get more traffic… without needing higher rankings.

When we analyzed millions of Google search results to learn more about Google’s CTR, we found that using question title tags significantly boosted CTR.

The 17 Most Important SEO Tips for Higher Rankings (80)

So whenever it makes sense, I recommend using a question in your page’s title.

Here’s a real-life example:

The 17 Most Important SEO Tips for Higher Rankings (81)

Did I Miss Anything?

Now I’d like to hear from you:

Which strategy from today’s post are you going to try first?

Or maybe I didn’t mention one of your favorite SEO tips.

Either way, let me know by leaving a comment below right now.

The 17 Most Important SEO Tips for Higher Rankings (2024)

FAQs

How do I get high SEO rankings? ›

Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.
  1. Publish Relevant, Authoritative Content. ...
  2. Update Your Content Regularly. ...
  3. Metadata. ...
  4. Have a link-worthy site. ...
  5. Use alt tags.

What are the 3 steps to successful SEO? ›

The 3 Steps to Any Successful SEO Campaign
  1. Step #1 Get to Know Your Buyers and Their Search Habits. ...
  2. Step #2 Optimize Your Website and Add New Content. ...
  3. Step #3 Maximize Conversions From Website Visitors.

What are the 4 important stages in SEO? ›

Phases of our SEO campaigns
  • Phase 1 – Onboarding, Site Assessment, Strategy Development.
  • Phase 2 – Onsite Optimization.
  • Phase 3 – Off-Site Optimization, Citation Submission & Clean up.
  • Phase 4 – Ongoing & Advanced SEO: Link Building, Tracking, Updates.
26 Sept 2016

What is the golden rule of SEO? ›

Well-written content engages the reader, increases search engine rankings and traffic, and increases the likelihood of quality links from other sites.

What are the 5 important concepts of SEO? ›

Subject matter content indicating expertise and knowledge. Credibility and authority of your website. Structure, security, and quality of your website. Off-page content by experts.

What is SEO checklist? ›

On-page SEO checklist. On-page SEO is the process of optimizing the actual content on your page. It includes optimizations made to visible content and content in the source code. Let's look at how to do it.

How do I improve my SEO Rankings in 2022? ›

Here are seven ways you can improve your search engine optimization strategy and rankings for 2022:
  1. Optimize your website. ...
  2. Target accurate keywords. ...
  3. Create longer, better content. ...
  4. Track your website traffic. ...
  5. Start link-building. ...
  6. Stay away from black hat SEO. ...
  7. Set up a Google My Business profile. ...
  8. Conclusion.
24 Jan 2022

What is the most advanced SEO checklist? ›

The Ultimate Technical SEO checklist (2022)
  • Update your page experience – core web vitals. ...
  • Crawl your site and look for any crawl errors. ...
  • Fix broken internal and outbound links. ...
  • Get rid of any duplicate or thin content. ...
  • Migrate your site to HTTPS protocol. ...
  • Make sure your URLs have a clean structure.
13 Jan 2022

How can I get 100 SEO score? ›

The process of getting an SEO score can be broadly divided into the following steps:
  1. 1: Identifying the domain authority.
  2. 2: Determining the load time of your website.
  3. 3: Checking whether there is a site map.
  4. 4: Checking the robots.txt.
  5. 5: Checking for all the meta content.
  6. 6: Checking the H tags.

What are 3 main areas of SEO? ›

The three kinds of SEO are: On-page SEO – Anything on your web pages – Blogs, product copy, web copy. Off-page SEO – Anything which happens away from your website that helps with your SEO Strategy- Backlinks. Technical SEO – Anything technical undertaken to improve Search Rankings – site indexing to help bot crawling.

What are the 200 ranking factors in SEO? ›

All 200 (Known) Ranking Factors
  • Domain Factors.
  • Page-Level Factors.
  • Site-Level Factors.
  • Backlink Factors.
  • User Interaction.
  • Special Google Algorithm Rules.
  • Brand Signals.
  • On-Site Webspam Factors.
13 Jul 2021

How can I improve my SEO traffic in 30 days? ›

How to Increase Your SEO Traffic in 30 Days
  1. Day 1: Pick Your Top 30 Traffic Posts.
  2. Day 2: Find the Right SEO Keywords to Increase.
  3. Day 3: Add Secondary SEO Keywords.
  4. Day 4: Compare Your Content to Competition.
  5. Day 5: Improve Your SEO Title Tags.
  6. Day 6: Optimize Your Meta Descriptions.
  7. Day 7: Optimize Your H1 Tags.
27 Mar 2021

What is the most difficult part of SEO? ›

Here's a look at four of the most challenging parts of search engine optimization.
  • Finding Trusted Information. ...
  • Taking a Comprehensive Approach. ...
  • Convincing Others that SEO Matters. ...
  • Paving the SEO Road. ...
  • The Importance of a Great SEO Strategy.
10 Dec 2014

What are the core principles of SEO? ›

Original, relevant and unique content on each page is a pillar of good SEO. Content length, structure, and using relevant keywords helps crawlers understand what your site should rank for. It is especially important to be mindful of these areas regarding the content above the fold.

What is the first thing to do before doing SEO? ›

Before you start any active SEO efforts, it's important to make sure your website has content that engages and helps its users. Data shows that pages with 2,000+ words of content typically rank higher in Google search than pages with short, light content.

How do you do SEO yourself step-by-step? ›

For now, here are the six steps you should follow to get results with DIY SEO:
  1. Set Your Organic Search Baseline.
  2. Research Keywords and Relevant Search Queries.
  3. Publish Optimized Content.
  4. Analyze Your Backlinks.
  5. Explore Technical Issues.
  6. Stay Informed.
20 Nov 2020

What is the best SEO tool in 2022? ›

18 Best SEO Tools that SEO Experts Actually Use in 2022
  • Ahrefs: SEO Keyword Tool.
  • Google Search Console: Top SEO Tool.
  • SEMRush: Marketing SEO Tools.
  • KWFinder: SEO Keyword Tool.
  • Moz Pro: SEO Software.
  • Ubersuggest: Keyword Tracking Tool.
  • Answer The Public: Free SEO Tools.
  • SpyFu: Free SEO Tools.
18 Mar 2022

Will SEO exist in 5 years? ›

SEO will not be eliminated within the next five years because social media and search engines will more than likely merge. Facebook has already begun to do this: they average over 1.5 billion searches every day. Twitter has done the same; they joined in partnership with Google.

How can I improve SEO myself? ›

Here are my top 10 do-it-yourself SEO tips.
  1. Research Keywords. Keyword research has dual benefits. ...
  2. Identify Keyword Gaps. ...
  3. Build Internal Links. ...
  4. Improve Click-throughs. ...
  5. Optimize Title Tags. ...
  6. Create Useful Content. ...
  7. Update Old Content. ...
  8. Monitor Analytics.
31 Mar 2022

Which are the most costly mistakes in SEO? ›

Here are 10 of the worst SEO mistakes even the old masters can still make.
  • Failing to Reach Customers with Your Content. ...
  • Optimizing for the Wrong Keywords. ...
  • Not Consulting Paid Media. ...
  • Forgetting About Local. ...
  • Not Regularly Auditing Your Own Website. ...
  • Not Regularly Examining Google Analytics. ...
  • Ignoring Technical SEO.
8 Oct 2021

Is 70 a good SEO score? ›

A good SEO score is between 80 – 100. However, anything above 70 is generally considered good. An 80 – 100 score means your website is well-optimized and has a strong chance of ranking high on SERPs. A lower score indicates that there is room for improvement.

How do I increase my SEO clicks? ›

Here are seven effective ways on how to improve your click-through rate SEO strategy.
  1. 1 – Attractive Meta Titles and Descriptions. ...
  2. 2 – Using Descriptive URLs. ...
  3. 3 – Adding Structured Data. ...
  4. 4 – Implementing Long-Tail Keywords. ...
  5. 5 – Trying to Appear in Rich Snippets or Answer Box. ...
  6. 6 – Analyze SERP and Competitors.
14 Dec 2021

Can SEO make you rich? ›

The simple answer is that SEO can be a great way to make a decent living, and provided you have the skills to scale an SEO practice, the sky's the limit. Nowadays, there are a lot of ways to make money online: from building an ecommerce website to creating a blog to promote products and services.

What are the six parts model for winning at SEO? ›

  • Keywords. Keyword research is the first step to a successful SEO strategy. ...
  • Meta tags. Meta tags still play a vital role in SEO. ...
  • Content. It's true, content is king. ...
  • Backlinks. If content is king, then backlinks are queen. ...
  • Social media. The algorithms have truly changed since social media first emerged. ...
  • Product images.
3 Aug 2012

What are the latest SEO techniques? ›

  • 12 SEO Techniques You Need to Be Using in 2022. ...
  • Find Your Competitors' Best Performing Pages. ...
  • Inform Your Content Strategy Using a Keyword Gap Analysis. ...
  • Use Digital PR to Earn Authority Backlinks. ...
  • Improve Your Organic CTR Using PPC Testing. ...
  • Optimize for 'People Also Ask' ...
  • Steal Your Competitor's Broken Backlinks.
18 Feb 2022

What are the two techniques of SEO? ›

SEO techniques are classified into two broad categories: White Hat SEO - Techniques that search engines recommend as part of a good design. Black Hat SEO - Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.

What are the five most important on-page SEO factors? ›

5 most important on-page SEO factors
  1. Keyword in title tag. The title tag is in the head section of a webpage, one of the first lines of code in a document. ...
  2. Keyword in H1 tag. ...
  3. Keyword early in content. ...
  4. Keyword repetitions in content. ...
  5. Keyword in meta description.
18 May 2022

What are the five most important off page optimization factors? ›

Along with on-page SEO, these include several of the factors of basic SEO that help a site to rank. Optimizing for off-site ranking factors involves improving search engine and user perception of a site's popularity, relevance, trustworthiness, and authority.

Is 90 a good SEO score? ›

A good SEO will be above 90. That being said, there will be cases where essential criteria are not met that you could possibly think are important when you need to receive a link from a page.

Is 80 a good SEO score? ›

A good SEO score is between 80-100. A score in this range indicates that your website is meeting the top quality standards for search engine optimization in the areas of technical SEO, content, user experience, and mobile usability.

Is 50 a good SEO score? ›

A good SEO scoring range falls between 80 and 100. This indicates that your site meets the highest quality standards for technical SEO, content, UX, and mobile usability. Some SEO experts will tell you to shoot for a score of 85 or higher.

› Blog ›

Let's review the basics of SEO (search engine optimization). Here are the three main factors involved in search, the art and science of attracting qualified...
SEO requirements keep changing, and it can be hard to keep up with the latest developments. But if you want your Google rankings to go from unseen to the top of...
Search Engine Land's Guide to SEO and companion piece to the Periodic Table of SEO Factors. Get started learning the basic elements of SEO.

What is the future of SEO in 2022? ›

By 2022, expect that SEO ranking's will be more competitive with providing high-quality content that is helpful to internet users. Content that only tries to fish for their audience through linking unnecessary sourcing will be not effective as it is today.

Is SEO still relevant in 2022? ›

The fact that SEO works perfectly fine even in 2022 as a method of delivering improved commercial outcomes for business websites and their owners, combined with the need for ongoing research into what works, makes it still relevant as a digital marketing method, but even more so as a valuable service and a rewarding ...

Is SEO worth it in 2022? ›

Yes, SEO is worth it—in 2022, in the future, in the past, and always. As long as websites and search engines exist, SEO is necessary. SEO 10 years from now will likely be very different from SEO today, but you'll always have to make sure your website is sending search engines the right signals so you can be found.

What is the best SEO tool in 2022? ›

18 Best SEO Tools that SEO Experts Actually Use in 2022
  • Ahrefs: SEO Keyword Tool.
  • Google Search Console: Top SEO Tool.
  • SEMRush: Marketing SEO Tools.
  • KWFinder: SEO Keyword Tool.
  • Moz Pro: SEO Software.
  • Ubersuggest: Keyword Tracking Tool.
  • Answer The Public: Free SEO Tools.
  • SpyFu: Free SEO Tools.
18 Mar 2022

What is the new strategy of SEO? ›

SEO strategy is a detailed plan to improve a website's search engine rankings in order to capture more organic traffic. This plan draws from several foundational pillars, including technical SEO, content strategy, on-page SEO, link building and user experience.

Will SEO exist in 5 years? ›

SEO will not be eliminated within the next five years because social media and search engines will more than likely merge. Facebook has already begun to do this: they average over 1.5 billion searches every day. Twitter has done the same; they joined in partnership with Google.

What is the maximum salary of SEO? ›

Average starting Salary for SEO in India is around ₹1.0 Lakhs per year (₹8.3k per month). 1 year of minimum experience is required to be a SEO. What is the highest salary for a SEO in India? Highest salary that a SEO can earn is ₹11.2 Lakhs per year (₹93.3k per month).

Is Google SEO dead? ›

SEO is not dead in 2022. SEO is still a very powerful digital marketing strategy. SEO will continue to change as Google updates its algorithm but that is to be expected. If you are considering SEO for your website now is a good time to get started.

How long will SEO last? ›

Most professionals expect to see results in as low as 2 months, but SEO can take as much as 12 months to work. While every company's SEO strategy differs, most businesses can expect to see considerable results in 6 to 12 months.

Is paid SEO worth it? ›

SEO is worthwhile if you have the right strategy in place and work with a partner that knows how to get results. About 93% of online experiences begin with a search engine, and the close rate of SEO leads is much higher than that of traditional marketing. So, SEO provides an impressive return on investment (ROI).

Can I learn SEO in 2 months? ›

It takes 1-3 months to learn SEO at a basic level and as long as 6-18 months to learn SEO at an advanced level. How much time it takes to learn SEO depends on the number of hours each day you can study search engine optimization.

Is SEO a high paying skill? ›

And finally, the highest-paid SEO position within a company is an SEO director. The average SEO director can make $84,315 per year, according to Glassdoor. An SEO director is responsible for the performance of the underlying SEO managers. One way you can grow your income in the SEO industry is to take on clients.

How hard is it to learn SEO? ›

SEO is not hard to learn if you start getting your basics right. You just need to be willing enough to allocate enough time and effort in the right directions when learning the SEO concepts. The main problem however is that people don't realize that SEO is a time taking process. It is not a one-day or a two-day affair.

Who is the World No 1 SEO expert? ›

It is best known for Yoast SEO that Joost de Valk is the best SEO expert. Joost de Valk is an entrepreneur and application software developer based in Wijchen, Netherlands. Before developing Yoast, one of the most popular WordPress plug-ins, De Valk worked as a consultant and blogger.

What is the most advanced SEO checklist? ›

The Ultimate Technical SEO checklist (2022)
  • Update your page experience – core web vitals. ...
  • Crawl your site and look for any crawl errors. ...
  • Fix broken internal and outbound links. ...
  • Get rid of any duplicate or thin content. ...
  • Migrate your site to HTTPS protocol. ...
  • Make sure your URLs have a clean structure.
13 Jan 2022

Which websites are best for SEO? ›

Top SEO Sites to Watch [Updated for 2021]
  1. Search Engine Land. Search Engine Land provides insights into Google and other search engine updates and explains industry trends. ...
  2. Moz. ...
  3. Content Marketing Institute. ...
  4. Backlinko. ...
  5. Ahrefs. ...
  6. SEMrush. ...
  7. Bullseye. ...
  8. Search Engine Journal.

Top Articles
Latest Posts
Article information

Author: Rueben Jacobs

Last Updated:

Views: 6672

Rating: 4.7 / 5 (57 voted)

Reviews: 88% of readers found this page helpful

Author information

Name: Rueben Jacobs

Birthday: 1999-03-14

Address: 951 Caterina Walk, Schambergerside, CA 67667-0896

Phone: +6881806848632

Job: Internal Education Planner

Hobby: Candle making, Cabaret, Poi, Gambling, Rock climbing, Wood carving, Computer programming

Introduction: My name is Rueben Jacobs, I am a cooperative, beautiful, kind, comfortable, glamorous, open, magnificent person who loves writing and wants to share my knowledge and understanding with you.